Paris Saint-Germain (PSG) Esports and Talon Esports have renewed their partnership for the 2025 League of Legends season. This collaboration builds on years of competitive success in the Pacific region and strengthens their global presence with new sponsorship, including Qatar Airways as the front-of-jersey sponsor. As the League of Legends Championship Pacific (LCP) emerges, merging multiple Asian leagues, PSG.Talon steps into a broader, more competitive arena that promises elevated performance and wider exposure across esports fans.
PSG Esports and Talon Esports Renew League of Legends Partnership
PSG Esports and Talon Esports proudly announced the extension of their partnership with a focus on the 2025 League of Legends season. Since their initial alliance began in 2020, the collaboration has produced multiple Pacific Championship Series (PCS) titles and appearances at the Worlds, establishing PSG.Talon as a leading Asian gaming team.
- Multi-year partnership focusing on competitive and commercial growth
- Qatar Airways joins as front-of-jersey sponsor, boosting brand visibility
- Continued fan engagement and brand activation across Asia-Pacific
This renewed alliance reinforces PSG Esports’ commitment to the competitive gaming scene, with ambitions to maintain top-tier performance across the evolving landscape of League of Legends esports.
Introduction of the League of Legends Championship Pacific (LCP)
The 2025 season introduces the League of Legends Championship Pacific (LCP), a new pan-Asian league combining PCS, LJL (Japan), LCO (Oceania), and VCS (Vietnam). This league unites the best teams from the Asia-Pacific region, raising competition levels and creating more cross-regional opportunities.
- Unification of regional leagues to enhance competitive standards
- Increased exposure for teams and players across multiple markets
- Stronger pathways to major international tournaments like MSI and Worlds
This restructuring presents an exciting challenge for PSG.Talon, positioning them against a wider array of elite teams and increasing their international profile.
Qatar Airways Joins as Major Sponsor for PSG.Talon
With Qatar Airways on board as the front-of-jersey sponsor, PSG.Talon secures a high-profile partner known worldwide. This collaboration highlights the expanding commercial scope of esports and PSG Esports’ ability to attract top-tier sponsors traditionally associated with global sports.
- Elevates PSG.Talon’s brand presence in global esports and travel sectors
- Aligns with PSG’s strategy of bridging traditional sport and esports
- Creates new marketing and fan experience opportunities
Sean Zhang, CEO of Talon, emphasized the partnership’s success in building a global team brand. Similarly, Fabien Allègre from PSG Esports highlighted the strategic importance of esports within PSG’s wider brand ecosystem.
Building a Competitive and Commercial Esports Powerhouse
The renewed partnership focuses on:
- Qualifying for the 2025 World Championship
- Delivering consistent results in LCP and international events
- Expanding fan engagement through digital collectibles and content
- Building community and brand partnerships globally
PSG.Talon continues to be a beacon of excellence in the expanding competitive gaming scene. Their matches are broadcasted live on official channels with multilingual commentary, underscoring their global audience reach. For those interested in the current competitive landscape, this partnership is a key development in the evolving League of Legends esports world. For varied gaming content and updates, fans can explore this detailed League of Legends esports overview and check out Valorant tournaments to track other big competitive events.
PSG Esports: A Driving Force in Competitive Gaming and Beyond
Established in 2016, Paris Saint-Germain Esports is a pioneer among traditional sports clubs investing in esports. With teams competing in League of Legends, Rainbow Six Siege, EAFC, and Arena of Valor, PSG bridges cultural and digital gaps in sport.
- PSG’s multisport identity incorporates esports at the highest level
- Players located in Asia and Europe, reflecting a global footprint
- Partnering with Talon boosts competitive results and regional influence
The alliance with Talon Esports also extends to Rainbow Six Siege, demonstrating PSG’s commitment to multiple gaming titles and the competitive gaming ecosystem at large. For more insights into PSG’s digital ventures and player stories, visit this player career story.
Fan Engagement and Digital Expansion
The partnership aims to create more immersive experiences for fans through brand activations:
- Community-driven events and digital collectibles
- Exclusive content across social media platforms such as X, Facebook, Instagram, and YouTube
- Expanded multimedia coverage and multilingual broadcasts
These efforts will deepen connections with esports enthusiasts while growing the PSG.Talon brand internationally. Fans looking for news and exclusive updates are encouraged to follow their channels regularly.